At Sushi Nozawa Group (SUGARFISH, KazuNori, Nozawa Bar), that is our obsession. We are fanatical in delivering the highest quality sushi experience, consistently, for people who really love sushi. To accomplish that takes an insane commitment to perfection, whether it is being first in line when the fish market opens at 6 a.m., or spending more than $50,000 in pursuit of a $250 rice cooker. But more about that later.

First, let us introduce ourselves. The original idea for SUGARFISH was a conversation over dinner between famed Sushi chef Kazunori Nozawa, who opened Sushi Nozawa in Los Angeles in 1978, and Jerry Greenberg, a long time fan and friend of Nozawa. Nozawa’s mission for 40 years remained simple: bring traditional Japanese sushi to America. Sounds easy, but when your product is the result of thousands of years of Japanese culture that has raised the art of simplicity to the pinnacle of creative expression, you learn that mastering the art of simple sushi demands a lifetime of commitment.